Boston, MA — There is not a company in our industry that does not have some connection to this great city. From the retailers and creative minds who push the envelope of creativity daily and the companies and agencies that are in the surrounding towns and communities, the collection of talent up the i-95 corridor is one with vast history, integrity and embodies the true American spirit. Through the years we have been in business we have been fortunate enough to have relationships with great partners who have not only been wonderful to work with on the business and creative side but relationships that over time have turned into genuine friendships built from mutual respect and admiration.
What happened Monday afternoon in the midst of what should have been a celebration of this incredible spirit is something that will never be forgotten and unfortunately has left an indelible mark on the people who were injured and the families who lost loved ones. Cowardly acts and tragedies like this do not discriminate — not by race, age, creed or color. All of us have been touched in some way.
When the news was first announced of the first victim to perish, it only adds to the horror that Martin Richard, an athletic eight year old was killed while watching the marathon with his family. Adding to the madness, his 7 year old sister Jane (who loves to dance) suffered a grievous injury to her leg. Their mom, Denise, was also badly hurt in the blast and underwent emergency surgery to save her life.
What do you do after something like this? What we have thought of below will hopefully bring some comfort to the family and community which will help carry on and help in the future the indelible spirit of these two remarkable children.
We are fortunate enough to carry the New Balance limited edition collection that they have done in honor of the Boston Marathon for the past few years. In our world of retail, these shoes are ones that are creative and take the normal and turn them into something special and coveted. What we would like to do is take that creativity and use it for a noble purpose.
Starting 3PM EST tomorrow, Thursday, April 18 until the end of the day Monday, April 22, we will feature on our website this collection of shoes (available in both men’s 8 thru 15 and women’s sizes 6.5 thru 9.5). All proceeds from our sale of these shoes we will donate to the Boys and Girls club of Dorchester, MA — the hometown of Martin and his sister — in his memory and in her honor.
Please understand, this is not anything else other than a labor of love which we hope will benefit and bring comfort to the families of this senseless act.