Action Bronson x Packer x Starter “BCU” Launch Event Recap

A huge thank you to Action Bronson, Starter, VICE, the Gansevoort Market and everyone who came out to support the launch of our “BCU” Collection, where a certified mob scene descended on W 14th Street all day long in celebration of Action’s new album, book and apparel capsule.

In addition to delicious chicken parm sandwiches and face time with the man of the hour —  which included autographs, pics and the occasional wrestling hold — those in attendance were also treated to an impromptu Blue Chips 7000 crowd sing-along that quickly turned into an impromptu Blue Chips 7000 performance as Bam Bam commandeered the mic and began rapping through the line, eventually spilling out onto the street where a crowd of hundreds swarmed around him to catch a glimpse.

Truly the people’s champ, Mr. Wonderful lived up to his name, staying past the scheduled stop time to make sure every last person on the line got some 1 on 1 attention — a classy gesture that did not go unnoticed by us or the fans who waited all day to see him. Salute to Action for being a pleasure from start to finish and to all who helped bring BCU to life.