It’s difficult for a brand to completely claim ownership of a certain colorway or a combination of materials, but when it comes to the iconic “white/gum” pairing, Reebok could make a pretty solid case for themselves. That look was found all throughout the brand’s golden age arsenal, showcased perhaps most emphatically by the legendary Workout model.
With Reebok celebrating fitness heritage in 2017, we set out to create something that really reflected the DNA of the shoe and the brand, and it’s hard to talk about either without white/gum coming into the conversation. Our concept was to scramble that DNA to take the classic look and completely flip it so that everything that was white on the original becomes gum and everything that was gum becomes white.
Simple enough, but in order to execute that idea to its fullest, we used actual gum rubber for the upper so it not only had the look, but the texture as well. The tongue and side window stick to the traditional nylon construction to maintain the OG feel along with the same plush terrycloth that has been lining Workouts since the ‘80s.
Limited quantities of the Packer x Reebok Workout Lo Plus “Reverse Gum” ($120) will be available @ 12 noon EST this Friday, September 8th, in-store at both locations and online at PackerShoes.com.