We are proud to define the next chapter of the ongoing adidas Consortium Sneaker Exchange in mutual cooperation with European retailer, Solebox.
In the spirit of the Sneaker Exchange campaign, we were inspired by the idea of geography and what it meant for two shops from two continents to come together to create a common vision.
For our concept, we looked to the Earth’s tectonic plates — specifically the place where the North American and Eurasian plates meet. Within a national park in Iceland, the Silfra Rift not only joins the two continents together, but is also a world renowned scuba diving sight known for its clear waters and the unique ability to swim in between the huge rock walls of the continental plates.
The Packer x Solebox x adidas Consortium “Silfra Rift” pack features the adidas UltraBoost Mid and the adidas Energy Boost and will be exclusively dropping at both partner stores on Nov. 4th.
Stay tuned for further info leading up to the release…
Packer x Solebox x adidas Consortium UltraBoost Mid