adidas Consortium UltraBOOST x Eddie Huang “Chinese New Year” – Scarlet/Cblack/Goldmt – ($200)

Chef and media personality Eddie Huang and adidas collaborate on a Chinese New Year edition of the UltraBOOST. Nuanced details reference Huang’s streetwear and food influences with a sockliner with Chinee Boyz BBQ logo and even a non-slip, water-resistant heel life a chef’s shoe. The red and gold upper commemorate the holiday, complete with a symbol that translates to “Good Fortune” on the heel. Eddie’s Human Panda nickname is referenced on the tongue as a final personalized touch. 

Available on February 7th at 12 Midnight EST on PackerShoes.com and in-store at 12PM Noon EST at Teaneck and Jersey City.

RBK PUMP FURY YOTS RBK PUMP FURY YOTS-3 RBK PUMP FURY YOTS-2 RBK PUMP FURY YOTS-4 RBK PUMP FURY YOTS-5 RBK PUMP FURY YOTS-7 RBK PUMP FURY YOTS-6

Adding to Chinese New Year celebration, Reebok’s Classics division presents us with “Year of the Snake” Reebok Pump Fury. The YOTS Pump Fury features a red upper with snakeskin paneling on the toe box and heel with metallic red leather on the sides and tongue with a gold tongue pull. Resting on top of a DMX-cushioned midsole, this festive edition of the classic runner is sure to turn heads.

The “Year of the Snake” Reebok Pump Fury is now available in-store and online at PackerShoes.com. Retail is $150 USD.