This fall, Packer celebrates the 110th anniversary of the opening of our original store in Yonkers, NY. To commemorate this milestone, we’ve partnered with J.Crew and ASICS Tiger to grace the beloved ASICS Tiger GEL-LYTE® III with the look of four timeless dress shoe styles that have effortlessly maintained their relevance and desirability over the course of a century.
THE OXBLOOD LEATHER ($160) & THE WHITE BUCK ($160)
Available at the J.Crew Liquor Store (235 W Broadway, NYC) Thursday, September 28th.
THE NAVY BUCK ($160) & THE CHARCOAL SUEDE ($160)
Available at the J.Crew Liquor Store (235 W Broadway, NYC) Friday, September 29th.
“THE 1907 COLLECTION”
Full collection, including all four shoes and four exclusive New Era caps inspired by traditional menswear fabrics, available 12 noon EST Saturday, September 30th in-store at both Packer locations and online at packershoes.com.
Also available Saturday, September 30th at jcrew.com and the following J.Crew locations:
San Francisco Centre, The Grove (LA), Red Church (London), On Lan (Hong Kong)
“When we initially introduced the “Dirty Buck” concept as part of the Gel-Lyte III anniversary celebration, it was something which was so out of the box design-wise, yet at the same time so fitting for us to represent our roots and the legacy of our original store. When it comes to style — heritage, history and timelessness are more than just adjectives, they’re the building blocks of what fashion is, has been and will be. Does style change and evolve? Of course, but its core values do not.”
“There were so many other great colorways and ideas that we had left on the creative cutting room floor when working on the “Dirty Buck” that we always felt there was more to be done with the concept. With our 110th year anniversary approaching, we thought that telling this story with a partner like J.Crew was not only outside the realm of what traditional retail is used to, but also a natural fit in terms of celebrating the idea of timeless menswear cornerstones.”
– Mike Packer
(3rd Generation Owner)
See below for our “1907 Collection” mini-catalog, created in the traditional J.Crew aesthetic. Physical copies of the booklet will be available with purchase at the Liquor Store drops, September 28-29th.
Two clean Asics Gel Lyte IIIs arrive in birch and skyway with a mix of nubuck and perforated suede with a soft Lycra collar and liner. The skyway blue colorway features a slight contrast with light blue on the eyestays and lining, while the birch model keeps it neutral with a monochrome approach across the upper and interior.
Available now in-store at both Packer locations and online at PackerShoes.com