1993’s classic Asics Gel Lyte V hits the shelves with two suede options that offer a mix of earth tones and bright colors. One has bright blue on the midfoot complimented with green on the toe and heel with a neutral light grey overlay. The other has light pink on the toe and heel with an “apricot nectar” orange on the midfoot contrasted with a light grey overlay and dark grey on the eyestays.

Available now in-store at both Packer locations and online at PackerShoes.com


Asics Gel Lyte V – Apricot Nectar/Mid Grey ($130)


Asics Gel Lyte V – Reef Waters/Birch ($130)

 

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We wanted to express our sincere gratitude to everyone who played their part in making the release of our Scary Cold collection one of the best times we’ve ever had in all our years doing this.

Special thanks to the amazing folks at Tom’s Restaurant, the blissful sounds of @japanesedee, and the unsung heroes at ASICS Tiger, New Era and UltraOlive who’s hard work and sense of humor helped make all this possible.

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It’s crazy how seemingly fleeting moments in pop culture can forever alter the way we think about a word, or a phrase, or a thing. Ever since a memorable Thursday night in the ’90s, many of us now enjoy an extra layer of giddiness when we hear the words “GORE-TEX®”. Sure, we already had a deep love and appreciation for GORE-TEX® brand technology and its magical abilities to keep us warm and dry, but thanks to one of the most infamous winter coats in history, the term has come to mean so much more.

As an homage to all things GORE-TEX®, we’ve partnered with ASICS Tiger TM brand and New Era for a special collaborative collection that will hopefully shed some light on the age old question: just how cold is “SCARY COLD”?

Our winterized take on the GEL-Lyte® V GTX model ($170) features a familiar color palette comprised of premium black leather and rusty tan suede. In addition to the GORE-TEX® lining, we’ve included some other rugged cold weather updates like the boot-inspired metal d-ring lace rivets and a layer of ballistic mesh behind the asymmetrical medial logo stripes.

Also included in the collection are two GORE-TEX® equipped New Era fitted hats ($60 each) — one featuring the GORE-TEX® logo in gold, and the other, a classic navy New York Yankees cap that a gives a little nod to “Assistants to the Traveling Secretary” everywhere.

The Packer “Scary Cold” collection will release 12 noon EST Saturday, January 28th, in-store at both Packer locations and online at PackerShoes.com.

In addition to the weekend release at Packer, there will be a special early-drop breakfast event at iconic NYC institution, Tom’s Restaurant (2880 Broadway), the morning of Friday, January 27th from 8-11am. 50 pairs of the shoes will be available first come, first served, complete with a waterproof ULTRAOLIVE® dustbag and a complimentary diner breakfast for everyone that purchases a pair of the shoes.

PLEASE NOTE:
The shoe runs true to size. It is recommended to go a half size down in the fitted hats.

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Footnote: Gore-Tex is a registered trademark of W.L. Gore & Associates, Inc.

CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-8 CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-6 CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-4 CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-7 CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-2 CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-5 CONCEPTS GL3 TEA PARTY photography by @flyhumanbeyond-3

 

As ASICS Tiger division continues its celebration of the 25th Anniversary of the GEL-Lyte III running shoe, we are presented with their collaboration with Cambridge’s own retail powerhouse Concepts and their stellar interpretation of the classic running silhouette.

This iteration of the GEL-Lyte III draws inspiration from the historic 1773 political protest known as the “Boston Tea Party”. The events of this demonstration eventually led to the start of the American Revolution.

Look for the Concepts x ASICS Tiger “Boston Tea Party” GEL-Lyte III (25th Anniversary) to launch this Saturday – May 2nd at 12pm noon – in-store only at Packer Shoes.

Retail is set at $170 USD.

First come, first served.

Purchases will be limited to one (1) pair per paying customer / credit card holder.