Working with New Era once again for the 2018 baseball season, we cooked up some 5950s in upgraded executions of the classic Yankees and Mets fitteds. The Yankees hat features a washed navy blue corduroy body while the Mets hat sees a rich royal blue, with both utilizing a green twill underbrim.

Both hats will be available Wednesday, August 1st at noon in-store at our Jersey City location and at 10am EST online at

Packer x New Era New York Yankees Corduroy 5950 – Navy ($45)

Packer x New Era New York Mets Corduroy 5950 – Royal Blue ($45)

Among the New York Yankees’ unprecedented 27 championship seasons, a trend has developed where the team has managed to win the World Series in exact 20 year intervals, starting in 1938 and continuing on for the ’58, ’78 and ’98 seasons.

With the 2018 Yankees now on a quest to keep that 20 year cadence going, we’ve partnered with New Era for the “Vicennial Collection”, featuring four fitted 5950 caps, each with the corresponding Yankee logo and World Series patch from those championship years.

Available now in-store at both Packer locations and online at

New Era for Packer New York Yankees 1938 WS 5950 ($45)

New Era for Packer New York Yankees 1958 WS 5950 ($45)

New Era for Packer New York Yankees 1978 WS 5950 ($45)

New Era for Packer New York Yankees 1998 WS 5950 ($45)

New Era x New Balance MS574NE ($150)

New Era teams up with New Balance yet again, this time on the new 574 Sport silhouette. The shoe features a predominantly black leather upper with grey wool underlays, sitting atop a white midsole and gum outsole. The collaborative hat uses the same colors, with a black crown and grey wool brim. Both feature collaborative branding finishing the look.

Available tonight at midnight EST online at

We wanted to express our sincere gratitude to everyone who played their part in making the release of our Scary Cold collection one of the best times we’ve ever had in all our years doing this.

Special thanks to the amazing folks at Tom’s Restaurant, the blissful sounds of @japanesedee, and the unsung heroes at ASICS Tiger, New Era and UltraOlive who’s hard work and sense of humor helped make all this possible.


It’s crazy how seemingly fleeting moments in pop culture can forever alter the way we think about a word, or a phrase, or a thing. Ever since a memorable Thursday night in the ’90s, many of us now enjoy an extra layer of giddiness when we hear the words “GORE-TEX®”. Sure, we already had a deep love and appreciation for GORE-TEX® brand technology and its magical abilities to keep us warm and dry, but thanks to one of the most infamous winter coats in history, the term has come to mean so much more.

As an homage to all things GORE-TEX®, we’ve partnered with ASICS Tiger TM brand and New Era for a special collaborative collection that will hopefully shed some light on the age old question: just how cold is “SCARY COLD”?

Our winterized take on the GEL-Lyte® V GTX model ($170) features a familiar color palette comprised of premium black leather and rusty tan suede. In addition to the GORE-TEX® lining, we’ve included some other rugged cold weather updates like the boot-inspired metal d-ring lace rivets and a layer of ballistic mesh behind the asymmetrical medial logo stripes.

Also included in the collection are two GORE-TEX® equipped New Era fitted hats ($60 each) — one featuring the GORE-TEX® logo in gold, and the other, a classic navy New York Yankees cap that a gives a little nod to “Assistants to the Traveling Secretary” everywhere.

The Packer “Scary Cold” collection will release 12 noon EST Saturday, January 28th, in-store at both Packer locations and online at

In addition to the weekend release at Packer, there will be a special early-drop breakfast event at iconic NYC institution, Tom’s Restaurant (2880 Broadway), the morning of Friday, January 27th from 8-11am. 50 pairs of the shoes will be available first come, first served, complete with a waterproof ULTRAOLIVE® dustbag and a complimentary diner breakfast for everyone that purchases a pair of the shoes.

The shoe runs true to size. It is recommended to go a half size down in the fitted hats.

Footnote: Gore-Tex is a registered trademark of W.L. Gore & Associates, Inc.

With so many great logos and teams no longer in existence, we’ve teamed up with New Era to pay homage with an exclusive series of caps featuring some of the best extinct logos in sports history.

First up is a trio of former NHL franchises featuring some beloved forgotten logos on black fitted caps.

All three available now at both Packer locations and online @

Hartford Whalers ($38)

Minnesota North Stars ($38)

Quebec Nordiques ($38)

Miracle on 33rd JC event-41
A huge thank you to Johns Starks, Larry Johnson and everyone who came out to support the Packer x Ewing x Starter x New Era “Miracle on 33rd St” launch last week in Jersey City.

For anyone who missed out on the event, you can still find some sizes available on

Just in time for the holidays, the Packer “Miracle on 33rd St.” collection will release this Thursday, December 17th at a special release event at our Jersey City location. The event will run from 6-9pm and feature special appearances by NY Knicks greats, John Starks and Larry Johnson, who will be on hand to meet fans and sign autographs. Any leftover stock will be available Friday @ 12 noon EST in-store at our Teaneck location and online @

Packer x Ewing 33 Hi “Miracle on 33rd St.” ($133)
Available in size 5-15
$3 from each shoe purchased will be donated to The Garden of Dreams Foundation.

Packer x Starter NY Knicks White Satin Jacket ($140)
Available in size S-4XL

Packer x Starter NY Knicks Black Parka ($160)
Available in size S-4XL

Packer x New Era NY Knicks Black “NY Logo” Fitted ($40)
Packer x New Era NY Knicks White “Classic Logo” Fitted ($40)
Packer x New Era NY Knicks Green “NY Logo” Beanie ($28)

 Packer “New York 33” Tee ($33)


The holidays are here, and to celebrate in style, we’ve teamed up with Ewing Athletics, Starter and New Era for a multi-brand capsule that captures the essence of the season across a variety of collaborative items. As with all things Ewing-related, it all starts with an undying love for NYC and the team that will always come to mind when we think about Patrick’s legendary career.

Packer x Ewing 33 Hi “Miracle on 33rd St.”
The 33 Hi gets a luxurious makeover with an all-white full grain leather on the upper and micro-perfed panels throughout. Additional style touches come by way of striped laces and heel straps, metallic faux gold detailing and a classic gum outsole. Each pair will come in a special edition co-branded holiday gift box.

Packer x Starter “Miracle on 33rd St.” Knicks Satin Jacket & Parka
Two of Starter’s most iconic styles get a dose of the red/green treatment for a holiday spin on some classic New York Knicks looks. The satin jacket sports a white base with chest and arm logos, while the winter parka comes in black with stitched Knicks logos on the chest and across the back. Both pieces feature green/red/green striped cuffs and co-branded inside labels and will be packaged in a special edition holiday gift box.

Packer x New Era “Miracle on 33rd St.” Fitted Caps & Beanie
Rounding out the capsule is three headwear options by Packer and New Era. Both the white and black fitted caps show off iconic Knicks logos on the front, plus additional side graphics. The forest green winter beanie features the classic Knicks NY logo that hasn’t been used by the team since the late ’80s.

Stay tuned early next week for a closer look at the apparel, as well as full pricing and release info for the entire collection.


RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-13

With Aug. 1st, 2015 serving as the 20th Anniversary of the debut release of Raekwon’s classic “Only Built 4 Cuban Linx…” solo album, this coming Thursday – on the 20th day of August at S.O.B.’s between the hours of 11am to 6pm, we invite everyone to join us for the global, exclusive release of the Packer x Raekwon “Purple Tape” Capsule Collection, featuring a special personal appearance from none other than Raekwon, himself.

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-17

Launching on the last stop on this years’ “Only Built 4 Cuban Linx…” Anniversary tour, the Packer x Raekwon “Purple Tape” Capsule Collection is designed and  curated to offer interchangeable styling options that represent the cross-pollination of hip-hop into fashion and heritage footwear. Housed within the collection are the celebratory Diadora N.9000 “Purple Tape” edition , 2 “1995” NY Yankees New Era 59Fifty fitted baseball caps, 1 t-shirt, and 1 Made in Italy track jacket.

In partnership with S.O.B.’s, the first 95 customers in line (who are 21 and over) to purchase the “Purple Tape” Diadora N.9000 will receive free tickets to Raekwon’s “Purple Tape” 20th Anniversary show later that evening.  Doors open at 9pm Thursday – August 20th. Individual tickets to still be purchased HERE. MUST BE 21 and older to attend the show, no exceptions.

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-16

Starting off the collection is the Packer x Raekwon x Diadora “1995” Advisory SS Tee. This black basic logo t-shirt features a tri-branded logo hit on the chest with a purple “1995” top centered on the back. Retail price is set at $30 USD.

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-11

Rounding out the collection are two Packer x New Era “1995” NY Yankees Custom 59Fifty Fitted Baseball Caps. Offered in both purple wool with reverse black “1995” embroidery and black wool with reverse purple “1995” embroidery, each hat comes with complimentary silver Packer/Raekwon/Diadora co-branded “Advisory” pins. Limited to only 95 hats per color, retail price for both of these S.O.B.’s exclusives is set at $50 USD each.

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-10

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-9

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-12

The pinnacle piece of the collection – the limited edition Made in Italy Packer x Raekwon x Diadora N.9000 “Purple Tape” – comes specially packaged. Housed in a black co-branded shoe box with standard-release issued purple wrapping paper and 3 additional shoelaces. Retail price is set at $200 USD. Available size run is men’s US size 5 – 12, 13 & 13.5. Please be advised that this shoe runs exactly one half size big. It is strongly recommended that all customers purchase a half size smaller from their standard running shoe size (i.e. – if you wear a US size 9 in most running sneakers, you should buy a US size 8.5 in the “Purple Tape” Diadora N.9000, etc…).

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-22

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond

Accompanying the N.9000 is the Made in Italy Packer x Diadora “’95 Vintage” 20th Anniversary Track Jacket. The jacket is a stitch-for-stitch re-issue of the original jacket which released in 1995 (the same year as OB4CL’s debut release). This Made in Italy luxury garment comes features a black and helium purple heavy nylon construction to compliment the “Purple Tape” color palette. Additional features include metallic silver and black “Diadora” branded piping along both arms with embroidered “1995” and Packer/Raekwon/Diadora co-branded “Advisory” tag bottom centered on each sleeve. Cut true to size, retail pricing for this S.O.B.’s exclusive piece is set at $160 USD.

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-3


Please read below clearly for release details…

8.20.15 US Exclusive Launch @ S.O.B.’s Release Details:


  • The Packer x Raekwon “Purple Tape” Capsule Collection is a US exclusive release launching Thursday – 8.20.15 from 11am to 6pm only at S.O.B.’s NYC located at 204 Varick Street – New York, NY 10014.
  • Customers will be serviced on a FIRST COME, FIRST SERVED basis, monitored by staff and security.
  • Purchase of the Packer x Raekwon x Diadora N.9000 “Purple Tape” will be limited to one (1) pair per PAYING customer. Retail is set at $200 plus NY sales tax.
  • Purchase of Packer x New Era “1995” NY Yankees Custom 59Fifty Fitted Baseball Cap will be limited to only one (1) color per PAYING customer (i.e. – you can only buy one color out of the two hats, NOT BOTH). Retail is set at $50.
  • A government, State or School issued identification (ID) will be required for all customers.
    Anyone without proper ID will not be allowed inside of S.O.B.’s during release.
  • Only purchasing customers will be allowed inside of S.O.B.’s during the launch.
  • All items sold are deemed “special launch product” thus ALL SALES ARE FINAL. No returns, exchanges, refunds or store credit will be allowed under any circumstance.

RAEKWON DIADORA PACKER NEW ERA LOOKBOOK images by Oluyemi Finerson alias O'luyemi N'namdi @flyhumanbeyond flyhumanbeyond-21