Back in January of 2017, Packer introduced the “Scary Cold” collection featuring two GORE-TEX®-equipped New Era fitteds. For the follow-up, we’re bringing back both styles — the NY Yankees and the GORE-TEX® logo — in new colorways.

The NY Yankees GORE-TEX® 59Fifty ($60) features a black on black design with white GORE-TEX® branding embroidered on the side.

The GORE-TEX® logo 59Fifty ($45) sports white embroidered GORE-TEX® branding on the front and a metal GORE-TEX® side badge.

Available 12 noon EST Friday, November 23rd in-store at both locations and online at

Swarovski x New Era World Series Patch 59FIFTY Fitted

The Limited Edition New York Yankees and Los Angeles Dodgers Swarovski World Series Patch 59FIFTY Fitted Cap features an embroidered team logo at the front panels, custom Swarovski crystal World Series Patch at the right-wear side, and an MLB Batterman logo at the rear. Additional details include a genuine Swarovski crystal interior label and custom Swarovski hang tag.

Available online on and in-store at both Teaneck and Jersey City locations.

Swarovski x New Era World Series Patch 59FIFTY Fitted “New York Yankees” ($70)

Swarovski x New Era World Series Patch 59FIFTY Fitted “Los Angeles Dodgers” ($70)

In anticipation of the New York Yankees’ keeping up with their 20 year interval trend of winning the World Series, we’ve partnered with New Era for the “Vicennial Platinum Collection”, as 20th anniversary (vicennial) is a platinum anniversary. The collection features four fitted 5950 caps, each with corresponding Platinum World Series patches from their championship years.

The Packer for New Era New York Yankees 5950 “Vicennial Platinum Collection” is available now in-store at both Packer locations and online at

Packer x New Era New York Yankees 1938 WS Platinum 5950 ($45)

Packer x New Era New York Yankees 1958 WS Platinum 5950 ($45)

Packer x New Era New York Yankees 1978 WS Platinum 5950 ($45)

Packer x New Era New York Yankees 1998 WS Platinum 5950 ($45)

Working with New Era once again for the 2018 baseball season, we cooked up some 5950s in upgraded executions of the classic Yankees and Mets fitteds. The Yankees hat features a washed navy blue corduroy body while the Mets hat sees a rich royal blue, with both utilizing a green twill underbrim.

Both hats will be available Wednesday, August 1st at noon in-store at our Jersey City location and at 10am EST online at

Packer x New Era New York Yankees Corduroy 5950 – Navy ($45)

Packer x New Era New York Mets Corduroy 5950 – Royal Blue ($45)

Among the New York Yankees’ unprecedented 27 championship seasons, a trend has developed where the team has managed to win the World Series in exact 20 year intervals, starting in 1938 and continuing on for the ’58, ’78 and ’98 seasons.

With the 2018 Yankees now on a quest to keep that 20 year cadence going, we’ve partnered with New Era for the “Vicennial Collection”, featuring four fitted 5950 caps, each with the corresponding Yankee logo and World Series patch from those championship years.

Available now in-store at both Packer locations and online at

New Era for Packer New York Yankees 1938 WS 5950 ($45)

New Era for Packer New York Yankees 1958 WS 5950 ($45)

New Era for Packer New York Yankees 1978 WS 5950 ($45)

New Era for Packer New York Yankees 1998 WS 5950 ($45)

New Era x New Balance MS574NE ($150)

New Era teams up with New Balance yet again, this time on the new 574 Sport silhouette. The shoe features a predominantly black leather upper with grey wool underlays, sitting atop a white midsole and gum outsole. The collaborative hat uses the same colors, with a black crown and grey wool brim. Both feature collaborative branding finishing the look.

Available tonight at midnight EST online at

We wanted to express our sincere gratitude to everyone who played their part in making the release of our Scary Cold collection one of the best times we’ve ever had in all our years doing this.

Special thanks to the amazing folks at Tom’s Restaurant, the blissful sounds of @japanesedee, and the unsung heroes at ASICS Tiger, New Era and UltraOlive who’s hard work and sense of humor helped make all this possible.


It’s crazy how seemingly fleeting moments in pop culture can forever alter the way we think about a word, or a phrase, or a thing. Ever since a memorable Thursday night in the ’90s, many of us now enjoy an extra layer of giddiness when we hear the words “GORE-TEX®”. Sure, we already had a deep love and appreciation for GORE-TEX® brand technology and its magical abilities to keep us warm and dry, but thanks to one of the most infamous winter coats in history, the term has come to mean so much more.

As an homage to all things GORE-TEX®, we’ve partnered with ASICS Tiger TM brand and New Era for a special collaborative collection that will hopefully shed some light on the age old question: just how cold is “SCARY COLD”?

Our winterized take on the GEL-Lyte® V GTX model ($170) features a familiar color palette comprised of premium black leather and rusty tan suede. In addition to the GORE-TEX® lining, we’ve included some other rugged cold weather updates like the boot-inspired metal d-ring lace rivets and a layer of ballistic mesh behind the asymmetrical medial logo stripes.

Also included in the collection are two GORE-TEX® equipped New Era fitted hats ($60 each) — one featuring the GORE-TEX® logo in gold, and the other, a classic navy New York Yankees cap that a gives a little nod to “Assistants to the Traveling Secretary” everywhere.

The Packer “Scary Cold” collection will release 12 noon EST Saturday, January 28th, in-store at both Packer locations and online at

In addition to the weekend release at Packer, there will be a special early-drop breakfast event at iconic NYC institution, Tom’s Restaurant (2880 Broadway), the morning of Friday, January 27th from 8-11am. 50 pairs of the shoes will be available first come, first served, complete with a waterproof ULTRAOLIVE® dustbag and a complimentary diner breakfast for everyone that purchases a pair of the shoes.

The shoe runs true to size. It is recommended to go a half size down in the fitted hats.

Footnote: Gore-Tex is a registered trademark of W.L. Gore & Associates, Inc.

With so many great logos and teams no longer in existence, we’ve teamed up with New Era to pay homage with an exclusive series of caps featuring some of the best extinct logos in sports history.

First up is a trio of former NHL franchises featuring some beloved forgotten logos on black fitted caps.

All three available now at both Packer locations and online @

Hartford Whalers ($38)

Minnesota North Stars ($38)

Quebec Nordiques ($38)

Miracle on 33rd JC event-41
A huge thank you to Johns Starks, Larry Johnson and everyone who came out to support the Packer x Ewing x Starter x New Era “Miracle on 33rd St” launch last week in Jersey City.

For anyone who missed out on the event, you can still find some sizes available on