This Sunday, September 17th, we will be partnering with Bun B, The Breakfast Club, Hi-Ho Silver Shipping and Epic Good to do our part to help those affected by the recent hurricanes.

We will be collecting new and used clothing, shoes and other non-perishable items and urge everyone to come out and support this worthy cause.

From 12-4pm, we will be accepting donations in the Teaneck Municipal Building parking lot, located right over the GWB in New Jersey. Hope to see you all out there…

12 NOON – 4 PM

It’s difficult for a brand to completely claim ownership of a certain colorway or a combination of materials, but when it comes to the iconic “white/gum” pairing, Reebok could make a pretty solid case for themselves. That look was found all throughout the brand’s golden age arsenal, showcased perhaps most emphatically by the legendary Workout model.

With Reebok celebrating fitness heritage in 2017, we set out to create something that really reflected the DNA of the shoe and the brand, and it’s hard to talk about either without white/gum coming into the conversation. Our concept was to scramble that DNA to take the classic look and completely flip it so that everything that was white on the original becomes gum and everything that was gum becomes white.

Simple enough, but in order to execute that idea to its fullest, we used actual gum rubber for the upper so it not only had the look, but the texture as well. The tongue and side window stick to the traditional nylon construction to maintain the OG feel along with the same plush terrycloth that has been lining Workouts since the ‘80s.

Limited quantities of the Packer x Reebok Workout Lo Plus “Reverse Gum” ($120) will be available @ 12 noon EST this Friday, September 8th, in-store at both locations and online at

Please note that the OG white/gum version pictured will not be available for purchase.

A huge thank you to Action Bronson, Starter, VICE, the Gansevoort Market and everyone who came out to support the launch of our “BCU” Collection, where a certified mob scene descended on W 14th Street all day long in celebration of Action’s new album, book and apparel capsule.

In addition to delicious chicken parm sandwiches and face time with the man of the hour —  which included autographs, pics and the occasional wrestling hold — those in attendance were also treated to an impromptu Blue Chips 7000 crowd sing-along that quickly turned into an impromptu Blue Chips 7000 performance as Bam Bam commandeered the mic and began rapping through the line, eventually spilling out onto the street where a crowd of hundreds swarmed around him to catch a glimpse.

Truly the people’s champ, Mr. Wonderful lived up to his name, staying past the scheduled stop time to make sure every last person on the line got some 1 on 1 attention — a classy gesture that did not go unnoticed by us or the fans who waited all day to see him. Salute to Action for being a pleasure from start to finish and to all who helped bring BCU to life.


Releasing at a special event in NYC from 1-5pm on Friday, August, 25th
Gansevoort Market – 353 W 14th Street 
Online release 12 noon EST Saturday, August 26th @

Quantities are limited. Available exclusively through Packer.

Action Bronson x Packer x Starter “BCU” Home Jersey ($77)
– Authentic-style basketball jersey
– Single layer heavy mesh
– Twill letters and numbers
– Co-branded size tag on front of jersey

Action Bronson x Packer x Starter “BCU” Home Shorts ($70)
– Authentic-style basketball shorts
– Double layer heavy mesh
– BCU embroidery on waistband
– Co-branded size tag inside waistband
– Recommended to go one size down in the shorts

Action Bronson x Packer x Starter “BCU” Away Jersey ($77)
– Authentic-style basketball jersey
– Single layer heavy mesh
– Twill letters and numbers
– Co-branded size tag on front of jersey
Action Bronson x Packer x Starter “BCU” Away Shorts ($70)
– Authentic-style basketball shorts
– Double layer heavy mesh
– BCU embroidery on waistband
– Co-branded size tag inside waistband
– Recommended to go one size down in the shorts

Action Bronson x Packer x Starter “BCU” Caricature Tee ($30)
– Printed caricature graphic on front
– Starter logo on left sleeve

Action Bronson x Packer x Starter “BCU” Coach’s Jacket ($90)
– Standard coach’s-style nylon jacket
– White nylon lining
– Printed graphic on left chest
– “Baklava” embroidered script on right chest
– Co-branded inner label

Action Bronson x Packer x Starter “BCU” Corduroy Cap ($40)
– 6-panel unstructured cap
– Corduroy construction
– Embroidered graphics on front
– Embroidered Starter logo on back
– Adjustable snapback closure

Action Bronson x Packer x Starter “Bam Bam Baklava” Corduroy Cap ($40)
– 6-panel unstructured cap
– Corduroy construction
– Embroidered graphics on front
– Embroidered Starter logo on back
– Adjustable snapback closure

In celebration of the release of BLUE CHIPS 7000 — the third and final installment of his acclaimed “Blue Chips” trilogy — Packer connects with rapper/television star/man of the people, Action Bronson, for a limited edition Starter team apparel capsule immortalizing the greatest un-sanctioned college basketball program that ever was or will be.
The collection features home and away basketball kits, a coach’s jacket, classic caricature tee and two corduroy caps.
Releasing at a special event in NYC from 1-5pm Friday, August, 25th @ Gansevoort Market – 353 W 14th Street. More details to come… 
Online release 12 noon EST Saturday, August 26th @
Stay tuned for full product and release info leading up to Friday’s festivities. 


When it comes to the most legendary names in baseball history, the New York Yankees have been home to a staggering share of the all-time greats. From Ruth to Gehrig, DiMaggio to Mantle, Jackson to Mattingly — through nearly every era of the sport, the Bronx Bombers have been represented by greatness and they’ve got the rings to prove it.

After wading through the unfamiliar mediocrity of their ’80s and early ’90s teams, the pieces started falling into place for what would become the kind of modern dynasty that is rarely seen in sports these days. At the core was a group of young homegrown players that would go on to solidify their place as the next generation of Yankee legends — none more so than Derek Jeter.

When the franchise gave Jeter a single digit number to wear — an honor reserved for the tip-top echelon of Yankee players — the pressure and expectations to be great seemed nearly impossible to deliver. But the man known as “The Captain” lived up to all that and more as he led by example on a daily basis, seemingly never failing to come through in the clutch and making headfirst dives into the stands and silky smooth flip plays at the plate seem like a routine day at the office.

Jeter helped lead the Yankees to five World Series rings over the course of his career, and with the team set to retire his number this weekend, we’ve partnered with Starter to create a special jacket honoring the man of the hour and the miraculous championship run he played such a crucial part in.

The jacket is a lightweight version of the Starter satin classics, perfect for spring weather and night games at the Stadium. In commemoration of the occasion, the traditional Yankee look is adorned with gold border edges and accents, with special gold World Series patches from the Jeter era running down the right arm.

Limited quantities available for both men (size S-3XL) and women (size S-XL) for a retail price of $160 each.

In addition to the Starter jacket, we also teamed up with New Era to create a matching fitted featuring the classic navy/white Yankee hat updated with a gold border around the NY logo and a white/gold MLB batter man logo on the back. Limited quantities will be available at a retail price of $38.

The “Gold Standard” collection releases Friday, May 12th, at 12 noon EST in-store at both locations and online at

A fashion icon both as a player and as a television personality, Walt “Clyde” Frazier’s sense of style is one of the most recognizable in the world of sports. His ’70s retro look was known for turtlenecks, fur coats and hats, and a love for animal prints that still carries on today through his unrivalled wardrobe stocked with a colorful assortment of wild custom-tailored suits. That sense of adventurous style is what we channeled into our collaborative renditions of his classic eponymous PUMA silhouette.

Among all the bold prints and patterns that Clyde has worn over the years, it’s hard to top his cow print looks. The Black & Red colorways of the Puma Clyde are constructed with plush suede uppers, each pair complimented with a faux fur cow print Formstripe inspired by two of Clyde’s most iconic suits. The cow print appears again on the sockliner with Packer branding in a gold print. A premium leather tongue label, milky white sole and gold branding throughout provide the finishing touches.

In celebration of this special collaboration, PUMA and Packer decided to add our own contribution to the incomparable cow suit legacy by producing an exclusive Friends & Family pair to drop alongside the other two. This special pair is decked out with an all faux cow hide upper dipped in a deep royal blue and complemented with gold accents and an orange cow print sockliner, all paying homage to Clyde’s longstanding impact on New York basketball.

The blue cow print edition will drop exclusively at Packer, limited to only 73 pairs as a nod to the 1973 NY Knicks championship season that Frazier played a huge part in.

To further bring this concept to life, we partnered with Clyde’s longtime tailor, Mohan’s in NYC, to create a custom blue cow print suit made from the very same material as the shoes. The suit will be presented to Clyde on his birthday this Wednesday as a gift from Packer, PUMA and Mohan’s.

All three colorways will release at 12 noon EST this Friday, March 31st, both in-store and online at for a retail price of $110.

The start of the 2017 MLB season is quickly approaching so we’ve partnered with Starter once again to get New York baseball fans properly outfitted for those cold nights out at the stadium.

The Packer exclusive “Opening Day” collection features the iconic Starter satin jacket done up in a slick silver base color for both the Mets and Yankees ($150 each). The jackets sport classic twill lettering on the chest, embroidered logo patches on the left arms and special co-branded Packer patches on the inside lining.

Also included in the collection are on-field style Mets and Yankees New Era 59FIFTY fitteds ($38 each), featuring a grey underbrim and white sweatband.

The full collection will release 12 noon EST Saturday, March 25th, in-store at both Packer locations and online at Quantities are limited, available only at Packer.

Please note that the jackets run big and it is recommended to go one size down.

Back in January, we paid homage to a moment in New Jersey Devils history with the release of “The 334 Club” white satin Starter jacket. Now, we’ve partnered with Starter and the Devils once again to honor an even greater milestone, the franchise’s first Stanley Cup championship.

The classic green Starter Devils jacket has been brought back from the archives, true to its original form with the added touches of a championship patch on the left sleeve and a co-branded Packer patch on the inner lining.

Lord Stanley’s Cup will be making its way to the Prudential Center later this month, but before it does, you’ll have your chance to get your hands on the special edition jacket seen here on 1995 champions, Ken Daneyko, Stephane Richer, Claude Lemieux and Randy McKay.

Limited quantities of the jacket will release 12 noon EST Saturday, March 11th, exclusively in-store and online through Packer for a retail price of $150.

Last year, we teamed up with atmos and Reebok to black out the InstaPump Fury for the Bounty Hunter edition. Now we’re turning our attention to another beloved Japanese cultural icon — DORAEMON — the animated star of one of the most beloved children’s series of all time.

DORAEMON is a gadget-equipped robotic cat from the 22nd Century who has been entertaining kids around the world in manga comics and anime cartoons since the late ’60s. This weekend, the latest DORAEMON movie will be opening in Asia, and along with it, we’ve cooked up a special edition InstaPump Fury.

The shoe’s plush furry finish gives a nod to both new and old, referencing classic stuffed DORAEMON toys as well as the snowy arctic setting of the new movie. Call-outs to the character are sprinkled throughout the design, such as the bells on the Pump balls and the pouch pockets on the heels, with additional details found on the pull tabs and insoles.

The DORAEMON Reebok InstaPump Fury ($190: men’s sizes 4-13) will release 12 noon EST Saturday, March 4th, online only at

Limited quantities available, exclusive to Packer and atmosNYC in the U.S.

**Plush doll seen in photos not included.


And it’s only fitting that DORAEMON Pumps should come in kid’s sizes too! Kid’s pairs of the Versa Pump Fury will be a Japan exclusive, available only at atmos this Saturday. More info here.