It’s difficult for a brand to completely claim ownership of a certain colorway or a combination of materials, but when it comes to the iconic “white/gum” pairing, Reebok could make a pretty solid case for themselves. That look was found all throughout the brand’s golden age arsenal, showcased perhaps most emphatically by the legendary Workout model.
With Reebok celebrating fitness heritage in 2017, we set out to create something that really reflected the DNA of the shoe and the brand, and it’s hard to talk about either without white/gum coming into the conversation. Our concept was to scramble that DNA to take the classic look and completely flip it so that everything that was white on the original becomes gum and everything that was gum becomes white.
Simple enough, but in order to execute that idea to its fullest, we used actual gum rubber for the upper so it not only had the look, but the texture as well. The tongue and side window stick to the traditional nylon construction to maintain the OG feel along with the same plush terrycloth that has been lining Workouts since the ‘80s.
Limited quantities of the Packer x Reebok Workout Lo Plus “Reverse Gum” ($120) will be available @ 12 noon EST this Friday, September 8th, in-store at both locations and online at PackerShoes.com.
Please note that the OG white/gum version pictured will not be available for purchase.
Last year, we teamed up with atmos and Reebok to black out the InstaPump Fury for the Bounty Hunter edition. Now we’re turning our attention to another beloved Japanese cultural icon — DORAEMON — the animated star of one of the most beloved children’s series of all time.
DORAEMON is a gadget-equipped robotic cat from the 22nd Century who has been entertaining kids around the world in manga comics and anime cartoons since the late ’60s. This weekend, the latest DORAEMON movie will be opening in Asia, and along with it, we’ve cooked up a special edition InstaPump Fury.
The shoe’s plush furry finish gives a nod to both new and old, referencing classic stuffed DORAEMON toys as well as the snowy arctic setting of the new movie. Call-outs to the character are sprinkled throughout the design, such as the bells on the Pump balls and the pouch pockets on the heels, with additional details found on the pull tabs and insoles.
The DORAEMON Reebok InstaPump Fury ($190: men’s sizes 4-13) will release 12 noon EST Saturday, March 4th, online only at PackerShoes.com.
Limited quantities available, exclusive to Packer and atmosNYC in the U.S.
**Plush doll seen in photos not included.
And it’s only fitting that DORAEMON Pumps should come in kid’s sizes too! Kid’s pairs of the Versa Pump Fury will be a Japan exclusive, available only at atmos this Saturday. More info here.
Seeing a huge resurgence in the past year, one of Reebok’s most iconic silhouettes gets reinterpreted for Fall in suede and gum.
Available now at PackerShoes.com.
Reebok Club C 85 Indoor – Black/Wild Blue/Purple ($80)
Reebok Club C 85 Indoor – Baseball Grey/Blue/White ($80)
Reebok Club C 85 Indoor – Burgundy/Riot Red/Blue ($80)
Available now in-store at both locations and online at PackerShoes.com.
Empty Canvas x Reebok Instapump Fury OG “Glow in the Dark” ($160)
Journal Standard x Reebok Instapump Fury OG ($160)
Reebok Instapump Fury SG – Opal/White/Steel ($160)
United Arrows x Reebok NPC AFF – Black/ Icono Pink ($145)
Releasing in-store Saturday, June 25th, at both Packer locations.
Releasing online 12 midnight EST, Friday, June 24th, on PackerShoes.com.
Beams x Reebok Instapump Fury ($160)
Releasing online 12 midnight EST, tonight, June 9th, on PackerShoes.com
Releasing in-store 12 noon Friday, June 10th, at both Packer locations.