The Reebok Aztrek by Packer is an exercise in subtle simplicity — applying the shoe with a greyscale wash that allows the lines and shapes of the design to come to life through tones and textures.

Originally introduced in 1993 as an all-purpose, all-surface runner, the Aztrek has aged like fine wine. Conceptualized by renowned footwear designer, Christian Tresser, the contours of the shoe maintain a bold balance between aggressive and elegant — a feat we sought to amplify with Packer’s collaborative take on the silhouette.

Contrasting shades of grey premium suede and pigskin come together with OG mesh underlays and reflective 3M accents to present the Aztrek through an alternate aesthetic lens that completely reimagines what the shoe can be.

Available at 10AM EST Friday, March 15th, online at and 12PM Noon EST in-store at both Packer locations. ($115/mens size 7-13)

Reebok Aztrek by Packer – ($115)

Ever since the debut of the Club C in 1985 (then known as the Revenge Plus), it has been one of the crown jewels of the Reebok arsenal. Its tasteful simplicity provides an enticing versatility that has always made the shoe a staple for all walks of life.

From its beginnings as a model built for the tennis court and country clubs, it has evolved and grown to reach everyone from the ‘80s fitness buffs to the fashion scene, skate culture to your dad on the couch, and nearly everybody in between.

It’s a shoe that anyone can wear and look good doing it — a notion that we celebrate with Packer’s Club C “Marcial” edition ($110). Putting a premium twist on the iconic model, its rich cream tumbled leather uppers and updated lacing bring a new level of sophistication to the timeless Club C formula.

While built on the idea of leisure and luxury, the “Marcial” is still a shoe for the people, giving appreciators of the ubiquitous silhouette a chance to dress it up a bit more than usual, while still offering the same multifaceted style applications it has always provided.

Available 12 noon EST Friday, August 10th, in-store and online at our Jersey City location and

Photography by Sirui Ma.

It’s difficult for a brand to completely claim ownership of a certain colorway or a combination of materials, but when it comes to the iconic “white/gum” pairing, Reebok could make a pretty solid case for themselves. That look was found all throughout the brand’s golden age arsenal, showcased perhaps most emphatically by the legendary Workout model.

With Reebok celebrating fitness heritage in 2017, we set out to create something that really reflected the DNA of the shoe and the brand, and it’s hard to talk about either without white/gum coming into the conversation. Our concept was to scramble that DNA to take the classic look and completely flip it so that everything that was white on the original becomes gum and everything that was gum becomes white.

Simple enough, but in order to execute that idea to its fullest, we used actual gum rubber for the upper so it not only had the look, but the texture as well. The tongue and side window stick to the traditional nylon construction to maintain the OG feel along with the same plush terrycloth that has been lining Workouts since the ‘80s.

Limited quantities of the Packer x Reebok Workout Lo Plus “Reverse Gum” ($120) will be available @ 12 noon EST this Friday, September 8th, in-store at both locations and online at

Please note that the OG white/gum version pictured will not be available for purchase.

Last year, we teamed up with atmos and Reebok to black out the InstaPump Fury for the Bounty Hunter edition. Now we’re turning our attention to another beloved Japanese cultural icon — DORAEMON — the animated star of one of the most beloved children’s series of all time.

DORAEMON is a gadget-equipped robotic cat from the 22nd Century who has been entertaining kids around the world in manga comics and anime cartoons since the late ’60s. This weekend, the latest DORAEMON movie will be opening in Asia, and along with it, we’ve cooked up a special edition InstaPump Fury.

The shoe’s plush furry finish gives a nod to both new and old, referencing classic stuffed DORAEMON toys as well as the snowy arctic setting of the new movie. Call-outs to the character are sprinkled throughout the design, such as the bells on the Pump balls and the pouch pockets on the heels, with additional details found on the pull tabs and insoles.

The DORAEMON Reebok InstaPump Fury ($190: men’s sizes 4-13) will release 12 noon EST Saturday, March 4th, online only at

Limited quantities available, exclusive to Packer and atmosNYC in the U.S.

**Plush doll seen in photos not included.


And it’s only fitting that DORAEMON Pumps should come in kid’s sizes too! Kid’s pairs of the Versa Pump Fury will be a Japan exclusive, available only at atmos this Saturday. More info here.


  • The Packer x Reebok Question Mid “Curtain Call” is a US exclusive release launching Friday, September 16th, from 12 noon to 7pm only at the Reebok store in Union Square located at 1 Union Square W, New York, NY 10003.
  • Product will be sold on a FIRST COME, FIRST SERVED basis, monitored by staff and security.
  • Purchase of the Packer x Reebok Question Mid “Curtain Call” will be limited to one (1) pair per PAYING customer. Retail is set at $175 plus NY sales tax.
  • Purchase of the additional Reebok, Packer and Mitchell & Ness apparel will be limited to one (1) of each item per PAYING customer.
  • Only purchasing customers will be allowed inside of the Reebok store during the launch.
  • All items sold are deemed “special launch product” thus ALL SALES ARE FINAL. No returns, exchanges, refunds or store credit will be allowed under any circumstance.
  • Any stock left over after the NYC in-store launch will be available 10am EST Saturday, September 17th, online at


Next week marks the official start of summer, which means that it’s still Spring for a few more days and we have just enough time to sneak in the fourth and final installment of our “Four Seasons” Reebok runner pack. This time utilizing the Ventilator Supreme as our palette of choice, the colors of Spring in full bloom come to life across a plush combination of premium suedes paired with technical mesh panels. Other notable material touches include a terrycloth lining, reflective 3M accents and a translucent blue outsole.

Look out for the “Spring” Ventilator Supreme to release this Friday, June 17th, at 12 noon EST in-store at both locations and online at for a retail price of $120.