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Last year, we teamed up with atmos and Reebok to black out the InstaPump Fury for the Bounty Hunter edition. Now we’re turning our attention to another beloved Japanese cultural icon — DORAEMON — the animated star of one of the most beloved children’s series of all time.

DORAEMON is a gadget-equipped robotic cat from the 22nd Century who has been entertaining kids around the world in manga comics and anime cartoons since the late ’60s. This weekend, the latest DORAEMON movie will be opening in Asia, and along with it, we’ve cooked up a special edition InstaPump Fury.

The shoe’s plush furry finish gives a nod to both new and old, referencing classic stuffed DORAEMON toys as well as the snowy arctic setting of the new movie. Call-outs to the character are sprinkled throughout the design, such as the bells on the Pump balls and the pouch pockets on the heels, with additional details found on the pull tabs and insoles.

The DORAEMON Reebok InstaPump Fury ($190: men’s sizes 4-13) will release 12 noon EST Saturday, March 4th, online only at PackerShoes.com.

Limited quantities available, exclusive to Packer and atmosNYC in the U.S.

**Plush doll seen in photos not included.


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And it’s only fitting that DORAEMON Pumps should come in kid’s sizes too! Kid’s pairs of the Versa Pump Fury will be a Japan exclusive, available only at atmos this Saturday. More info here.


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We’ve teamed up with Reebok for a special Packer Exclusive trio of Instapump Fury’s that dissects the iconic OG Citron/Black/Red colorway to create three new twists on the instantly recognizable color scheme.

The three main OG Fury colors have all been given their own standalone colorway, using Red, Hyper Green and Black as the respective base colors with touches of accents from the others — Hyper Green with some touches of Red, Red with some touches of Hyper Green, and then the Black pair featuring both accent colors for a new interpretation of the original formula. As a nod to the classic build, all material specs are based off the OG Fury as well.

In addition to the three adult size releases, we’ve also cooked up a version of the red-based pair just for kids. Featuring a rear velcro strap and squeaking Pump ball on the tongue, the toddlers’ pairs will be available in size 2-10.

Look for all four pairs to release 12 noon EST this Friday, July 29th, exclusively in-store at both Packer locations and online at PackerShoes.com.


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Reebok Instapump Fury – Black/Hyper Green/Red ($160)

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Reebok Instapump Fury – Hyper Green/Red ($160)

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Reebok Instapump Fury – Red/Hyper Green ($160 mens/$50 kids)

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Packer x atmos x Bounty Hunter x Reebok InstaPump Fury

Purchase includes the shoe and limited edition co-branded OG Skull-Kun vinyl toy for a retail price of $180.

To align with the Japan launch and the celebration of Golden Week, the online release will be Thursday night at 12 midnight EST @ PackerShoes.com.

In-store release will be 12 noon on Friday, April 29th, at both Packer locations.

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