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South African sneaker boutique, Shelflife, and local designer, Dr. Zulu, have teamed up with international sneaker brand New Balance for a collaborative project: the New Balance x Shelflife x Dr.Z “City of Gold” 574.

The graphics also make reference to the formidable Parktown Prawn king cricket. Specific to the Johannesburg region, the Parktown Prawn has grown into a cultural icon due to its aggressive nature and the urban legend of indestructibility .

Two additional design elements have been worked into the sneaker; with the yellow and grey colourway reflecting the colours of the local train system, as well as a stylized diamond symbol that mimics the graphics of traditional African tribal artworks.

Built with premium detailing and materials, the “City of Gold” 574 features a mix of mesh, nubuck, pigskin suede and reflective 3M heel panels. Further notable features include the yellow speckled sole, prawn graphic lace locks, yellow lace tips and variant branding on the heel.

Boasting a collection of premium extras, the “City of Gold” 574 package comes with two interchangeable velcro options for the ‘N’ logo, a spare pair of black laces and a rubber prawn keying.

The New Balance x Shelflife x Dr.Z “City of Gold” 574 will release this Saturday (May 3rd) at 12pm noon – in-store only – at Packer Shoes.

Retail is $140 USD.

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Inspired by the cars and vintage posters of the great world car races, the Elite Edition Racing Pack includes bold colors and rich materials that signify the ostentatious luxury that surrounds the races and the cars that perform on the race track. Each style and colorway represents the high performance cars that race – the New Balance 999 ($120 USD) and 580 ($120 USD) offer bold pig suede and mesh uppers and pops of color seen on race cars, and the New Balance 1600 ($130 USD) was designed with a neutral color palette with a pop of red and blue seen on pacing cars.

The Elite Edition Collection is curated from New Balance’s most heralded styles from collaboration programs and is one of the premium athletic offerings from New Balance for the sneaker enthusiast.

All 3 styles are now available both in-store and online at PackerShoes.com.

Sold Separately.

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The distinct life is back with another edition to add to their growing list of playing card projects. This time around working with the American Footwear Brand New Balance.

The deck is broken into two categories, the red cards feature premier lifestyle products, black cards feature notable collaborations from the past five years. Photographs of the New Balance runners were shot by Distinct Life Founder Rick Williams who designed and conceptualized this project in its entirety.

These cards will be available as a gift with a purchase of any New Balance and Distinct Life Dry Goods product in-store and online while supplies last.

Images by @FlyHumanBeyond

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Vans Classics continues with their Van Doren Series by reissuing one of the brand’s most patriotic archived prints with their “Stars & Stripes” Collection.

This pack consists of two of Vans’ most iconic silhouettes – the Authentic and Sk8-Hi Reissue.

Both styles are now available both in-store and online @ PackerShoes.com.

Sold separately.

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Few items of pop culture have had the impact and longevity as the artwork from the legendary The Yellow Submarine album and film, and likely no band has revolutionized music quite like The Beatles have. Released in 1968, Yellow Submarine was based on the iconic song written by John Lennon and Paul McCartney. Throbbing with artwork, photography, animation, and music, outrageous characters and fantastic tales fly across the screen to do nothing less than re-invent the genre. The Beatles songs play throughout this landmark achievement as the ultimate expression of the free-spirit mystique of its time in a universe unto its own.

As a first of its kind and right on time to celebrate the 50th anniversary of The Beatles’ groundbreaking first appearance on The Ed Sullivan Show, the Vans x The Beatles Yellow Submarine collection relies on some Vans classic silhouettes. A Sk8-Hi Reissue ($75 USD) features alternating artwork on each quarter panel hosting individual portraits of the Fab Four from the film, an Authentic ($65 USD) display the band in a scenic garden and an all-over “All You Need is Love” print. Yellow Submarine imagery puts the finishing touches on the quartet on every footbed, woven labels of each laced shoe and a custom collector’s box.

NOW AVAILABLE BOTH IN-STORE AND ONLINE @ PACKERSHOES.COM.

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