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This Lightning Yellow model is the final addition to the collection of model marking the G-SHOCK 30th anniversary.

The special color of this final commemorative model honors the special relationship that G-SHOCK has shared with youth culture throughout its existence. It represents the impact that the G-SHOCK has long exerted on the timepiece world, like a bolt of lightning.

Base model for this collection is the GF-8250 (FROGMAN), which is the only G-SHOCK with ISO standard 200-meter water resistance.

Design features that round out this special model is gold colored LCD, three stars stamped on a metal band ring, and the G-SHOCK 30th anniversary logo on the back cover.

Now available both in-store and online at PackerShoes.com. Retail is $500 USD.

Limited Edition.

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In celebration of the 30th anniversary G-Shock has announced a collaborative limited edition release with hip-hop icon Eminem.

Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem’s rise from one of the worlds most rugged urban terrains – the streets of downtown Detroit.

As a tribute, the skyline of Detroit is printed in bold red on the upper watchband. The watch face and band loop sport the reverse “E” from the stylized EMINEM moniker, while the watchcase back and lower watch band are personalized with an autograph of his alter ego, “Shady”.

Now available both in-store and online at PackerShoes.com. Retail is set at $200 USD.

Limited Edition.

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This special collaboration model is another G-SHOCK that has been designed to celebrate G-SHOCK’s 30th Anniversary.

It is a signature model of Louie Vito, one of the world’s top snowboarders who became a member of TEAM G-SHOCK in 2012.

Based on the low-temperature resistant New G-LIDE, which is designed for wear during winter sports, the black and sky blue design of this watch incorporates requests made by Louie Vito himself. He requested sky blue because it’s the blue sky he sees when performing his routine in a half pipe.

Louie Vito’s signature is featured on the band connection at 12 o’clock and on the back cover of the watch.

Now available in-store and online @ PackerShoes.com. Retail is set at $140 USD. Limited Edition.

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The newest design in the 30th Anniversary collection is based on the best-selling DW6900, utilizing the recently released GDX6900 case.


The GDX6930E-9 is 200 meter Water Resist, Shock Resistant and utilizes an advanced shock absorption material called Alpha-Gel® in its construction. It employs an Auto LED Super Illuminator for flick-on-the-wrist night time viewing and has other great functions; 48-city World Time, five Daily Alarms with Flash Alert, 1/100th Second Stopwatch, 1/10th Second Countdown Timer and four Multi-home Times for the modern jetsetter lifestyle.


  • 10-year Battery Life
  • Super Illuminator Auto LED Light
  • Shock Resistant
  • 200M Water Resistant



Now available in-store and online @ PackerShoes.com. Retail is set at $150 USD.

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New Balance blesses us with their latest Made in USA offering in the form of the premium pigskin suede m998ch in grey and white. Features include 3M reflective hits on the back and New Balance branding on the side, full mesh toe panel and patent absorb midsole.

Look for these now both in-store and online @ PackerShoes.com. Retail is $160 USD.

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Originally released in 1998, the 801 quickly propelled New Balance to #1 in trail running. The classic bring-back style is: AVAILABLE HERE .


The New Balance 801 is a rugged all-terrain shoe that catapulted New Balance to #1 in trail running during its launch and remains a best-selling series today. The 801 was the first shoe of its kind, to combine running with trail, and helped define the trail running category that exists today.


Today the 801 is back in action in the original grey with black detailing, available in the original material execution which includes a ballistic nylon and synthetic suede upper with durable mesh detailing with nubuck accents and a rubber sole making this a rugged all-terrain shoe. The 801 has a quick lace system that includes D-rings and flecked laces, both which have become synonymous with trail running.


The OG New Balance M801AT is now available both in-store and online @ PackerShoes.com. Retail is $90.

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National Parks are back on travel agendas as people take more local road trips and explore the United States. Inspiration for the New Balance Made in USA National Parks collection comes from the natural environment of the parks themselves, mixed with classic outdoor details such as speckle mid-soles and flecked laces. Warm brown hits are reminiscent of rugged hikers, while colors are influenced by the colors and intricate patterns seen in vintage camp blankets, as well as the blues, greens and neutrals in the land, sea and sky. To distinguish the collection from previous Made in USA styles, each shoe includes a traditional trail marker icon on the insert indicating it as a part of the National Parks pack.


The Made in USA National Parks collection offers the classic New Balance material execution and technical treatment for each style:the 996 offers a suede and mesh upper with an ENCAP® mid-sole; and, the classic 990 features a suede and mesh upper with EVA mid-sole and Vibram® outsole.



The New Balance “National Parks” 990 ($180) and 996 ($150) are now available both in-store and online @ PackerShoes.com. Sold separately.




Releasing exclusively in-store and online @ PackerShoes.com this Friday, January 31st at 12pm noon EST.

Retail is set at $140. Purchases will be limited to one (1) pair per customer/household/cardholder.

All Sales Are Final. No refunds or cancellations.