This edition of adidas’ Sneaker Exchange program pairs NYC’s Alife with France’s Starcow for clean executions of the Stan Smith and the Gazelle. Alife has opted for a white all-over debossed approach in the past on an Air Force 1, and for this all-white Stan Smith, each boutique has its logo debossed on one of the shoes with each country’s flags on the heels. The Gazelle opts for natural earth tones and keeps the debossed logos on the white leather liner, while the exterior also boasts the dual flags with clean colorblocking of grey, brown, and light tan paired with a natural midsole.

Available at midnight EST Friday, July 28th online at PackerShoes.com. Also available on Saturday, July 29th in-store at both Packer locations.


ALIFE x Starcow x adidas Consortium Stan Smith S.E. – White/Tan ($150)


ALIFE x Starcow x adidas Consortium Gazelle S.E. – Tan ($150)

ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-BANNER

Founded in 1999, ALIFE has since become one of New York City’s premier lifestyle retail experiences that have always shed new light on street culture with a focus on original art and creativity.

ALIFE’s concept store – located in Manhattan’s Lower East Side – is a one of a kind boutique that stocks an impressive collection of new and authentic product that continues to elevate street style to a new level. The brand’s store is also home to the ‘Alife Sessions’, a series of ever-growing events with some of the world’s biggest musical artists. The first drop seamlessly pulls together Alife’s diverse creativity while staying true to PUMA’s heritage. The apparel tells the story of Downtown New York; an integral part of PUMA’s rich street wear history.

Bright prints play on key ALIFE landmarks that bring the collection to life. Influences include green photographic stills of the infamous in-store fish tank, and the three-diamond logo of ARC (Alife Rivington Club), ALIFE’s members only boutique.

The spring/summer ALIFE x Puma collection consist of classic PUMA silhouettes given an Alife makeover: The Trinomic Disc ($150), Blaze of Glory ($135), Suede Mid ($110), and a R698 ($135).

Look for the ALIFE x Puma Spring/Summer Collection to launch Saturday – May 2nd at 12pm noon EST both in-store and online at PackerShoes.com.


ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-24 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-29 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-32 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-30 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-31 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-28 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-26 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-4 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-1 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-3 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-6 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-5 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-8 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-12 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-13 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-16 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-11 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-20 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-21 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-18 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-19 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-23 ALIFE PUMA PHOTOGRAPHY BY @FLYHUMANBEYOND-22IMG_5_LOGOIMG_2_LOGOIMG_1_LOGOIMG_3_LOGO