A huge thank you to Action Bronson, Starter, VICE, the Gansevoort Market and everyone who came out to support the launch of our “BCU” Collection, where a certified mob scene descended on W 14th Street all day long in celebration of Action’s new album, book and apparel capsule.

In addition to delicious chicken parm sandwiches and face time with the man of the hour —  which included autographs, pics and the occasional wrestling hold — those in attendance were also treated to an impromptu Blue Chips 7000 crowd sing-along that quickly turned into an impromptu Blue Chips 7000 performance as Bam Bam commandeered the mic and began rapping through the line, eventually spilling out onto the street where a crowd of hundreds swarmed around him to catch a glimpse.

Truly the people’s champ, Mr. Wonderful lived up to his name, staying past the scheduled stop time to make sure every last person on the line got some 1 on 1 attention — a classy gesture that did not go unnoticed by us or the fans who waited all day to see him. Salute to Action for being a pleasure from start to finish and to all who helped bring BCU to life.













 

Releasing at a special event in NYC from 1-5pm on Friday, August, 25th
Gansevoort Market – 353 W 14th Street 
 
Online release 12 noon EST Saturday, August 26th @ packershoes.com.

Quantities are limited. Available exclusively through Packer.
 

Action Bronson x Packer x Starter “BCU” Home Jersey ($77)
– Authentic-style basketball jersey
– Single layer heavy mesh
– Twill letters and numbers
– Co-branded size tag on front of jersey


Action Bronson x Packer x Starter “BCU” Home Shorts ($70)
– Authentic-style basketball shorts
– Double layer heavy mesh
– BCU embroidery on waistband
– Co-branded size tag inside waistband
– Recommended to go one size down in the shorts

Action Bronson x Packer x Starter “BCU” Away Jersey ($77)
– Authentic-style basketball jersey
– Single layer heavy mesh
– Twill letters and numbers
– Co-branded size tag on front of jersey
Action Bronson x Packer x Starter “BCU” Away Shorts ($70)
– Authentic-style basketball shorts
– Double layer heavy mesh
– BCU embroidery on waistband
– Co-branded size tag inside waistband
– Recommended to go one size down in the shorts

Action Bronson x Packer x Starter “BCU” Caricature Tee ($30)
– Printed caricature graphic on front
– Starter logo on left sleeve

Action Bronson x Packer x Starter “BCU” Coach’s Jacket ($90)
– Standard coach’s-style nylon jacket
– White nylon lining
– Printed graphic on left chest
– “Baklava” embroidered script on right chest
– Co-branded inner label

Action Bronson x Packer x Starter “BCU” Corduroy Cap ($40)
– 6-panel unstructured cap
– Corduroy construction
– Embroidered graphics on front
– Embroidered Starter logo on back
– Adjustable snapback closure

Action Bronson x Packer x Starter “Bam Bam Baklava” Corduroy Cap ($40)
– 6-panel unstructured cap
– Corduroy construction
– Embroidered graphics on front
– Embroidered Starter logo on back
– Adjustable snapback closure

In celebration of the release of BLUE CHIPS 7000 — the third and final installment of his acclaimed “Blue Chips” trilogy — Packer connects with rapper/television star/man of the people, Action Bronson, for a limited edition Starter team apparel capsule immortalizing the greatest un-sanctioned college basketball program that ever was or will be.
The collection features home and away basketball kits, a coach’s jacket, classic caricature tee and two corduroy caps.
 
Releasing at a special event in NYC from 1-5pm Friday, August, 25th @ Gansevoort Market – 353 W 14th Street. More details to come… 
 
Online release 12 noon EST Saturday, August 26th @ packershoes.com.
 
Stay tuned for full product and release info leading up to Friday’s festivities. 
 

#GoBCU